What are the five most important numbers in your business? Well, I would say that they are…
- Unique visitors to your website
- New subscribers or leads to your mailing list
- Number of people to visit your main sales page
- How many people get to your checkout and don’t abandon, or who do abandon as well, don’t forget those ones
- How many people purchased.
And you’ve got to work out, what percentage of your profit you’re willing to give away to get the next customer because then you’ll be building a sustainable business.