One of the first things Phoebe and I did when I got back to England was to go out to lunch with a friend.
We were talking and we were talking about the books, we were talking about how he’s very into purpose driven businesses and he works in e-commerce as well. He’s absolutely driven to help people make more money by making sure that the purchases on their shopping carts don’t fall down at the last minute.
And so, purpose driven businesses, he’s very passionate about his, he wants to hear about ours and to hear we got into it because he’s starting a podcast and one of the things he said made me realise that he’s watching as many of these videos as he possibly can. I don’t know why he’s doing it because he’s a brilliantly successful person but there you go, he is.
And he says that he absolutely loves them because I talk about things I care about and I’ve got a lot of conviction about what I say which is true, but it just made me realise you just never know who’s watching.
So if you’re not making video and talking straight to the camera as if it was your best friend or your ideal customer or client, then you really are missing out because it is a brilliant way to make connections. Make yourself some videos, talk to the camera or create a podcast and you just never know who’ll be listening or watching.
My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com