Why use social media marketing at all? The millennial generation are growing up without having any interest in using email whatsoever. So you’ve got to find a way to get in front of that huge potential market before they get to the age when they’re the main buyers and that’s only a few years away.

If they don’t use email and they don’t respond to advertising and they don’t look at magazines. And if they get all their news from YouTube and Facebook. You’ve got to find a way of getting your business in front of them in a natural, non-pushy way.

So, as you can see, it’s really crucial that you learn how to use social media marketing so that when your potential future market reaches the age when they become the biggest buying group, your business isn’t invisible to them. And there are lots of easy, inexpensive, fun ways of doing that, you’ve just got to get your head around it.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book “Attract 3.0” at http://NicolasBook.com