If you’re an Amazon Store holder, you might be wondering why you also need a website.
Well, you don’t need a full website per se, but you do need at least a landing page.
It’s even better if you’ve got a full website that you can sell your products and services from, because it means that you’re not 100% dependent on one platform, and that’s always a good strategic move.
But you need a landing page because you can’t cookie people who go to your Amazon Store. You can’t re-market to people who go to your Amazon Store.
You can’t get the name and email details of people who go to your Amazon Store. So it’s always a good idea to drive traffic to your own website too, ’cause you can do all those things there.