I’ve just been speaking to 200 rabid Amazon store owners out in the Gold Coast. It was absolutely brilliant. And I thought I’d share with you over the next seven videos some of the marketing tips that I heard for them. And some of them were mine and some of them were from the other speakers.

So the first one today is why you should need to build a personal and business brand around your Amazon store and it’s all about the fact that people buy from people they know and they can trust.

So how are they going to get to know that I can trust you if you’ve just got an anonymous brand on an Amazon store? There’s no personality there at all, is there?

So you’ve got to try and build a personality using social media and then drive that traffic to your Amazon store and you’ll find they come much more ready to buy.