If you have created a successful training course, think about whose Members might benefit from your course too. This will create a win/win for both parties and is known as ‘white labelling” where you re-create your course inside someone else’s Membership area. You will usually get paid on a “per user” basis or you can even negotiate a “buy out” free for a certain period of time. Or consider a mix of the two!
Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
On the blog
- What Does Success Mean To You
- What To Do With Your Goals
- Beating Resistance – Tip 1
- Beating Resistance – Tip 2
- What You Focus On Increases
- Leveraging Intellectual Property
- Getting Out of Your Own Way: Louise Fletcher
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Well, it’s been a fun old week this week. I’ve been simultaneously really busy and simultaneously lying about a lot on the beach. It’s been very hot, so you try to get your computer close by too and get down the beach every afternoon. And Saturday and Sunday, I spent nearly all day down there, marvellous!
So what have I been up to this week?
Well, I have been setting up a T-shirt company when I’ve always wanted a product-driven company as well, and I finally had a bit of a brainwave about how I could lightly monetize something I do for passion which is run the Stoupa Life Group on Facebook.
Now, there’s lots and lots and lots of people joining this all the time and I’ve been sort of trying to find a way to make a little bit of cash out just to cover the cost, really. But I didn’t really want to make it too commercial so we had the idea on the beach on Sunday to set up a T-shirt company with just a Stoupa Life logo. So that’s what I’ve been doing today and it’s going live soon on StoupaLifeShop.com.
So I’d have to get my daughter Phoebe out to model some of the T-shirts soon, although they do have a fantastic way of using their in-house models to get you started. So if there’s anything you’re thinking of monetizing, anything you’ve got passion around, any group you run that’s got lots and lots and lots of people and you can’t think what those people might like to buy, sometimes, it’s just a matter of starting a T-shirt company where the logos are on the T-shirt because people want to be part of a tribe.
So we’ll see how that goes when I launch it on Saturday because of course, I limit commercial ads in the group to Small Business Saturdays. That includes me too. So yeah, I’ll tell you about the rest of the week as we go through the episode today.
This week, I’d like to talk about how to white label your products because what I found is that there are specific groups of people who respond very, very well to the whole Be Everywhere Online concept. The first group was Amazon store holders and I found that out by being invited to speak to some Amazon store holders in Australia a couple of years ago and about 25% of the room signed up to my Be Everywhere Online Programme then.
And this year, I went again to speak to even more of them, a bigger crowd, and 30% of the room signed up to join my Be Everywhere Online Tuition then. And when I was in Vegas, Las Vegas for the Mastermind. I’d presented three times on the Be Everywhere Online concept. And afterwards, someone came up to me and said they had a whole tribe of therapists, hypnotherapists who were very, very good at what they did but who weren’t so good at marketing themselves and this person had heard on the grapevine, because he wasn’t at any of my tables, that the Be Everywhere Online concept might be good for his audience, his community.
So we’re just working our way through talking about the potential for that, how we would do it, how I would be willing to let my intellectual property be used, and how I could set that up within his world garden, as he called it, which means his membership area rather than mine, getting his people to come into my membership area. This is called white labelling.
So you create a concept, you improve the concept, and then you licence the right to use that concept to other groups of people. So it’s given me some fantastic ideas for how I can reach big numbers of potential future ideal customers without necessarily having to do the usual traditional marketing route.
It benefits them, it benefits me. They’ve got the customers already and they’re looking for fantastic products that would help those customers and I have a fantastic programme which would help those customers. It’s just a question of reaching a deal that is mutually agreeable.
I’m really enjoying the process because when you’ve got two people who’ve got, one’s got a product, one’s got a community, it’s a mutual respect kind of thing because everybody wants the customers to be a win-win situation while everyone makes some money in the process. It’s great fun. It’s great fun, it’s good business, and it’s nice and it’s creative. I didn’t use to think that being a business person was that creative but I found out over the years that it is. It’s about creating a deal that suits both. So that’s in negotiations. I’ll let you know what’s going on with that every week and I’m very excited about it. It could be a big thing for me and it could be a great thing for this gentleman’s customers.
So if you know anyone who’s got a big community of people who might like to white label my Be Everywhere Online system or indeed The Money Gym System which is very good for lots of people from entrepreneurs, solo entrepreneurs, small business people, or freelancers. So if you know anyone with a community who would like to increase their income from that community, put them on to me. Just send them to Nicola@NicolaCairncross.com. Speak to you later!
On the blog and the podcast this week, you will see episode 102 of the Vzine where I was talking about leveraging your intellectual property. And this came about because I was getting my audio of my book, The Money Gym, up on to Audible. The funny thing was that the intro and outro credits of it were rejected because the bird song was too loud in the background. So that was quite funny so I had to re-record that with all the doors and windows shut ’cause the sparrows, they’re a bit loud around here. Yeah, I’m hoping it’s going to be accepted now because I was sweltering while I was doing it. Luckily, it didn’t take too long.
What is on the blog and the podcast?
On the podcast this week is what to do when you’re stuck. Own It, number 231. So you can either go to ownitthepodcast.com/231 or go to NicolaCairncross.com/blog and that will take you to Episode 231 where we talk about how to get yourself unstuck, unstuck thinking, how to get yourself unstuck when you just don’t see which way to turn and you’ve got a problem, challenge, and you can’t see a solution, and you can’t see your way around, through, or over it. So that’s a good episode. We get stuck into that topic nicely. So come along to NicolaCairncross.com/blog.
And if you’d like me to cover anything on the Vzine, or if you’d like us to cover anything on Own It particularly, do feel free to write it in the comments underneath wherever you’re watching this. It could be on Facebook, Twitter, LinkedIn, YouTube, or the blog, anywhere you might be able to see this. Just drop me a comment and tell me what you’d like us to cover. That’s it for this week. I’m off to go to the beach. It’s about four o’clock and it’s really hot here as you can possibly see.
See you later! Bye!
Creative Direction & Video Editing
Drone footage of The Mani
Drone Footage of Shoreham by Sea
Scott Wright Photography
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