I firmly believe that over the next five years email is going to get less and less effective and there aren’t many people talking about this online.
If you’re highly reliant on email marketing, then you need to be thinking of a strategy that you can use when you get to the point of the 21 and 23 year olds, like my children, who just don’t look at email at all.
How are you going to reach these people with your product offering?
The simple answer is you need to build audiences on social media platforms, and not just one, you need to do all of them.
You need followers and people who like you on LinkedIn. You need subscribers on YouTube. You need people who like your page and who engage with your videos, because nobody engages with posts anymore.
There are a number of things you can do to protect your business against the email marketing fallout that’s going to be coming in the next few years.
So do contact me and ask me how to do that.
My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com