On my live Clicks & Leads Academy calls I allow my clients a couple of minutes to have a quick moan. And when my best friend Kim and I meet up, we allow ourselves 15 minutes. But then we ask ourselves a very important couple of questions that help us turn things around. Because nobody likes someone who continually moans but doesn’t take action. I also reveal a handy tool for finding out what you DO want, if you are not sure.
Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned in the Vzine
On the blog
- Vzine 77 – Fairytales In Business
- Start A Business Podcast
- Your Marketing Budget
- Thoughts Become Things
- Your Offer That Converts
- Profit From Your Passion
- How To Become More Creative
- Own It! 205 | Does Your Schedule Reflect Your Values?
- Own It! 204 | The Internet And Social Media – A Force For Good Or Evil?
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Welcome back. Nicola here, and I just wanted to update you on the one-minute video campaign which I’m doing. It’s having a rather startling effect on the numbers that count.
It’s basically increased the views on my LinkedIn profile by 210%, and it’s increased the views on my Twitter profile by over 100%, which is quite astonishing really. So I will be continuing with this, and if you’re getting any value from the one-minute videos, do let me know underneath wherever you’re seeing them. Whether that’s on the Facebook page, the blog, the YouTube channel, Twitter, or LinkedIn, I’d love to hear from you.
I unfortunately can’t update you on what impact it’s having on views on my sales pages, which is the real goal, of course, because all the power’s just gone off in Greece, so I’m absolutely internet-less. Luckily my camera works without power, for a little while, anyway. So I’ll try to get this content recorded for you while the power is off, and then I’m off to Write Club later, so that’ll be fun with no power. We’ll see what happens there.
In the Clicks & Leads Academy, we have weekly live calls, where people can just pitch up, basically, and either ask me questions or just get a load of stuff off their chest, which is often what it turns into. Because they’ve got nobody else to talk to about their negativity, their fears, their doubts, to ask what to do next when you’re feeling stuck.
But what I don’t do is let people wallow.
I’m starting to ask people “What’s your alternative?”, because once you’ve had a little rant, or a little complain about something, then you’ve just got to think to yourself, what is your alternative, what’s your choice, what are your choices here? Because nobody is going to listen to somebody who complains for very long.
I give my clients about, oh, three or four minutes for a good ol’ complain, and my best friend Kim and I have always had a policy that we get 15 minutes each to have a good old moan before we start talking about “Well, what’s your alternative, what’s your choice?”
And so the other thing people are very keen on telling me is what they don’t want.
I had a client once who was a bank manager, and he knew he wasn’t going to be a bank manager for much longer because the banks were getting rid of the older managers, so he knew he needed to find something else, and he didn’t really know what he wanted to do.
He knew what he could do, but he didn’t really want to do any of those things, so we kept looking at what are his choices, what’re his alternatives, and we also turned around what he didn’t want into positives. Okay?
So, if you don’t want something that means you’re going to work evenings and weekends, where does that leave you? What choices do you have where you don’t want evenings and weekends?
Eventually, he found his perfect business and funnily enough, it was right underneath where the bank was. It was a very thriving little cafe that was up for sale and the good news was that he didn’t even have to work in the cafe, he got his wife who was looking for a part-time job, and his two sons, one of whom was at catering college to do that, and they all took it on together.
So, he provided the business know-how, thought about the marketing, and made sure the books were done properly, while everybody else did all the work.
He knew what he didn’t want for about two years so we just kept asking “What are your choices, what’s the alternative?”.
So yeah, if you’re having a good old moan about anything today, if you’re feeling resistant and thinking “I don’t want to do that”, why don’t you turn it around into the positive and say, “Okay, well I don’t want to do that, so what would the exact opposite of that be?” Because really you’ve got three choices.
- You either carry on complaining
- You take some action or
- You think about what you’re complaining about and turn it into a positive, alternative choice for you and then take some action on that.
One thing you can’t do is just carry on as you are, because it gets very, very boring for everybody else around you.
I hope that helps, and I’d love to hear from you if you put this into action and it makes any difference. Leave me a comment below, wherever you’re watching this, as I’d love to hear from you.
Creative Direction & Video Editing
Drone footage of The Mani
Check out more videos on my YouTube channel