The other things you can do with video are quite astonishing.
You could do an unboxing video, for example, and show it on Facebook and then create an audience out of the people who watched it through to 25%, 50%, or 70%. Then, you can spinoff a lookalike audience.
You can cross-reference that lookalike audience to people with certain interests. So for example, certain cars, certain magazine, certain luxury watches to narrow down the lookalike audience even further.
Then, the next time you have a product or service, you could do a video for that. Show it to the people who are just like the people who watched your previous videos.
I’m hoping you can see how powerful that could be.