What social media format should you use? Should you be using pictures? Should you be using long form written format? Should you be using video?

The whole world seems to be going video crazy right now and there’s no denying that its the most efficient way to produce content. From video, you can easily spin off audio and then you can get that transcribed and turned into written content.

If you, like me, have got a face for radio and you’re not great on video, or you feel very uncomfortable talking to a blank camera eye and you can’t imagine your ideal future customer down the end of it, then perhaps you want to get someone else in your company to handle the video side of things.

Or you can turn it around completely and focus on your customers or your staff, or tell the story of your business in video format.

Whatever you do, do try to work video into your social media marketing because it’s highly engaging and it’s really very efficient.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book “Attract 3.0” at http://NicolasBook.com