So the second question after What Worked? that I asked myself is, What Didn’t?
And I’ll tell you what didn’t work; taking a month off in August.
I’ve got a podcast partner who likes to take all of August and all of December off and I’ve never done that. I prefer to keep the momentum going, not least because I lose my own sort of sense of momentum in my own habits.
Basically, taking August off was a disaster.
It was really pleasant at the time because it was very hot out here in Greece in August. But I lost all sense of momentum and I didn’t really get it going again until November.
What I realised looking back, was that it was fueling an awful lot of traffic to my sales pages. So while the traffic on my website overall didn’t go down, I did lose a lot of traffic to my sales pages, which tells me how important the momentum that I had built up was in driving sales.
What can you look back on and think; What didn’t work this year that I’m never going to do again?