Would you like to know the Top 5 Mistakes most self-employed people and business make, when trying to make money?
I have seen it over and over again and, believe me, in the early days, I’ve made all five mistakes myself! And we wonder why we are not more successful!
Would you like to know what those Top 5 Mistakes are?
1. We are unclear about what we offer
2. We are unclear about who we are offering it to
3. We keep ourselves a secret
4. We imagine we are doing things when we are actually just thinking about it
5. We don’t believe we are worth it (and often undercharge!)
Let me elaborate a bit…..over the next five days, in the run up to our next “Money Gym Presents…..Business” workshop, I’ll be going into each mistake in a bit more detail.
1. We are unclear about what we offer
How many of you have more than one product or service?
More than three?
More than five?
More than ten?
Or worse, do you offer a “bespoke” service, where you leave it up to the customer to tell you what they want?
Big mistake!
Already you are starting to make it impossible for someone to make a choice, and even more importantly, a buying decision.
Malcolm Bradbury, in his book “The Tipping Point” talks about the human brain really only being able to hold and decide between seven things at once…..ideally just three to five.
Or you slip into overwhelm and indecisiveness.
So it follows that you should only offer people three choices. You can then offer them three more, once they have clicked on the first one, but keep it really, really simple.
Now, don’t get me wrong, it takes bottle to force your potential future customers to make a choice right away.
But it works.
It’s called a “Customer Journey” or “Marketing Funnel” and we have been busy simplifying ours recently, ready for a new Google Adwords campaign.
Let’s use the Money Gym as an example…..
The front end of our Marketing Funnel is a series of Free Reports, which we are distributing all over the web.
Those reports encourage people to do one of three things:
1. Give the report away from your site as added value for your visitors
2. Rebrand the reports with your PayDotCom ID, and give them away from your website AND earn commission.
3. Click on a link in the Report, to buy the ebook and give Silver Membership a trial.
There are also links to our main website which are NOT rebrandable.
So people arrive at our site via a report, and see the three choices.
Keep it simple for your potential future customers and send enough of them to your choices page, and some will choose to buy.