I made a new time management plan this week – you ought to see it, it’s so impressive. In fact you can see it – here it is (click to enlarge).
The reason I made a new time management plan (when I already had a time management plan I liked and which worked for me) is because I was worried about offering internet marketing services to local businesses and then not having the time to actually do the work!
Why was I worrying about that? Because, while I fully intend to outsource the work to trusted colleagues, I know that the best laid plan of mice and men “aft gang astray” in the immortal words of Robbie Burns.
Like when I bought the 12 bedroom hotel “no money down” renovated it, but then couldn’t quite fill it enough to pay for itself AND a manager/breakfast chef, so I ended up living there and cooking breakfasts for a while. Also subsidising it from my coaching business.
I ended up cooking breakfasts – in my Prada sandals I realised one day! That certainly was NOT in my plan originally. I did breakfasts while Irving “did” the kids, then I showered and became a wealth coach. Late afternoon, back to meeting and greeting. But I digress.
So before I started really marketing my “internet marketing services” business really, really seriously, I wanted to make sure that, in the worst case scenario whatever that may be, it is physically possible to actually do the work oneself.
I also needed to set this time management plan out, for my new “Local Business Marketing” mentoring students, who I’m starting to work with over the next couple of weeks.
The good news is that I proved, by doing this plan, that you can deliver a two tiered internet marketing service to local businesses and make a very decent living, working just two and a half days a week. Double the turnover if you want to work five days a week.
And that’s if you do all the work yourself. If you outsource, the sky is the limit.
The other wonderful thing I discovered was how Google Calendars work. I have moved over to Google Calenders, Gmail & Contacts synching all the time with my iPhone (through the air, how do they do that?)
This completes my move into totally cloud-based working, which I determined to do after my laptop got sick recently. However, as I texted Steve the other day, cloud-based working only works if the internet does and the last two days, Heather’s Virgin Internet has died at about 5.30 to 8.30 which is a complete pain.
Back to Google Calendars ….I first of all manually (with a pen!) set out on a printed off 30 day grid, what tasks I would perform over a month, for, say 4 x businesses at Level 1, such as two blog posts a week, one ezine every two weeks, two unique articles written & uploaded to EzineArticles.com, all the social media management, etc.
Then I did the same for another 4 x businesses at Level 2 (half as much of everything). All this bearing in mind how long I knew each task would take.
Then I went and created a new Google Calendar and set up the tasks on a recurring basis, either twice a week, once a week, twice a month or once a month.
Then I chose the “view both” option and combined my Google Calendar with the Client Tasks Calendar, to make sure there were no clashes and that I had enough time in the 2.5 days I’m not coaching, on webinars, networking etc.
Perfect! The best thing is that you can print off from Google the combined Calendars, and that will slot in nicely to my existing time management / diary zoning system.
Then I realised that someone working full time could manage TWICE that number of Level 1 and 2 clients, then I realised that for around $1200 a month you could hire TWO Virtual Assistant in the Far East, train them up and manage FOUR times the number of clients.
Essentially, each full time person can manage 16 clients.
This is very cool as that is a significant number, creating a very exciting income. Secondly, it meant I could relax, knowing that I could move forward with my plans, and also share this magnificent document, along with the others I’m creating for my own systems and processes, with my Local Business Marketing Mentoring clients.
I would practice with the couple of local business marketing clients I’ve got already, and adding some of my own sites in, as if they were client sites, and make sure it all works fine before outsourcing it all.