A lot of my clients ask me; Should I be looking for a business partner? And really, I think what they’re looking for there is someone to share the load. It certainly is true for me when I’ve looked for business partners in the past.

And that’s not how it works with business partners. You’ve have two people who come together with a common goal but who’ve got complementary, but quite different skills.

So often when people are looking for a business partner, they’re either looking for someone to invest in the business or they’re looking for someone to offload the responsibility to. So if you catch yourself thinking, I’d like a business partner, just stop and think.

Do you really want a business partner? Or do you just want someone to blame?

Would it be better to find a strategic partner, someone who can bring complementary skills to the table but who you don’t have to give half your business to?

Still not sure? Join my Clicks And Leads Academy today and I can help you with that.