So one thing I do know about online marketing is the need for speed. While some people are still debating whether to move over onto a WordPress based website and they’ve still got their old website, the rest of us have moved on.
While some people are still debating whether to start sending their customers a weekly update, other people are creating lists on Messenger bots, which is the next big thing.
What you’ve got to do is figure out who your market is. Who your customers are. Where they are at the moment, and where they’re going to be in five years time.
For example, if you’re marketing to millennials, there is absolutely no point in doing email marketing, you’ve got to master bots.
The need for speed has never been more real.