“Mindset, Marketing & Money (Successful Entrepreneurs Reveal Their 3 Biggest Secrets About Business & Online Success)
If you could sit down and interview successful entrepreneurs like Rich Schefren (Strategic Profits), James Schramko (SuperFastBusiness), Margaret Wright (Flipchick), Dan Norris (7 Day Startup & WPCurve), Jeni Hott (Million Dollar Blogger) and Ryan Levesque (ASK Method) what would you ask them?
I had the chance to do just that and I asked them about the three things I consider vital to successful entrepreneurs; their Mindset, their Marketing and their Money!
I wanted to know, what really made the difference between those who succeed and those who fail as an entrepreneur? What makes some entrepreneurs keep trying until they succeed while others simply give up.
In my quest, I interviewed 120 successful entrepreneurs, some already well known in the business, online or startup world, some not so much. Many have gone on to write books, launch new programmes or SAS businesses and many have become much better known since the interview.
Asking these business owners about their entrepreneurial journey threw up some widely varied and amazingly inspirational stories, along with some startling similarities about that backgrounds.
After they’d told me their personal story, I asked each entrepreneur a simple question.
“If you were talking to your younger self, what would be the most important bit of advice you would give to you, around the topics of your Business Mindset, your Business Marketing and your Business Money?”
These books contain the answers those entrepreneurs gave me. I really hope you enjoy them and learn as much as I did from the answers.
The Business Success Factory
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We are not taught to be entrepreneurs at school, but, due to these uncertain economic times, many people are starting their own businesses.
The failure rate is high and self-taught entrepreneur Nicola Cairncross knows why.
“Traditional advice for start-ups centres around a business plan, whether to incorporate or not, how to order your business cards, all pretty useless when you are just getting going!
I believe that becoming a successful entrepreneur involves “3 Key Business Success Secrets” which include mastering the following
- Your Business Mind
- Your Business Marketing
- Your Business Money
and this book will help you do just that! I’m talking from my own experience of many business failures here (and two notable successes) and to leave no stone unturned for you, I’ve also interviewed many of my multi-millionaire friends to find out what they consider to be the “Secrets Of Success” in business.”
Nicola has brought her inspirational, practical, down to earth style, much praised in her wealth creation book “The Money Gym”, to the business of becoming a successful entrepreneur.
If you want to start a lean, agile, extra-profitable business that suits YOUR skills, strengths and lifestyle aspirations then you really can’t ignore this book.
Scheduled to be published by Bookshaker early 2014
The Money Gym: The Ultimate Wealth Workout (2nd edition)
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Improve your Financial Fitness and Live a Wealthier Life…
Discover how to – quickly and simply – take control, make much more money and create multiple and passive income streams from business, property, the stock-market and the internet.
This new and fully updated second edition of The Money Gym will enable you to earn more, shed toxic debt, keep more of what you earn, tone your financial muscles and come out winning no matter what the financial market is doing. In this acclaimed 9-step wealth building programme you will learn…
- How to tap into the 4 major sources of financial independence
- How to develop the right money mindset and why it’s so important
- Powerful immutable laws of money that work no matter what the market is up to
- How to shed toxic debt and build habits that ensure you never get caught again
- How minding your own business and mastering the internet could be the fastest way to riches
- Tactics to master cash flow control so that you always know where you are with your money
- How to save and invest (and know the difference!) wisely so that your pot grows rather than shrinks
- How to leverage even small funds in order to generate serious investment capital
- Why property, and certain other assets, are still more valuable than savings – even now!
Read this book to discover how to – quickly and simply – take control, make much more money and create multiple and passive income streams from business, property, the stock-market and the internet.
“Finally….a Kiyosaki for the Brits!” Independent Amazon Reviewer
“Read the book several times, and know Nicola from our local Chamber of Commerce. An amazing financial coach whose book has gone a long way to help me get finances on track after several life difficulties and full of great ideas. One note of caution…..you have to do the exercises. If you’re too lazy to do them, then chances are you won’t get far!!!” Markie Mark, Amazon Review
How To Market ANY Business Online
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Nicola Cairncross reveals her simple 7 step system of how to market ANY business online. Acknowledged internet marketing expert, Nicola bought her first domain name in 1995 and is using this system today at digital marketing agency CairncrossMedia.com to market clients as diverse as private finance companies, business mentoring, options property specialists, stock-market trading training companies and upmarket introduction agencies.
Previously she’s worked online with clients that include a hydroponically grown wheatgrass extract manufacturer, a top scientist creating a groundbreaking cataract eye drop cure for dogs and horses, as well as a wide range of fertility, clutter clearing, career & cement specialists!
So when she says this system works for ANY business, you can see that it does!
You will find this book packed with useful and easy to understand information, with simple effective action steps you can take this week and every week. We KNOW that it will give you the best possible grounding in business marketing and online business marketing in particular.
Nicola covers:
- Why you need to move your existing website to WordPress (or make a new website fast!)
- How to start building a mailing list of exclusive leads you can market to, again and again
- What Twitter is all about, and how you can benefit quickly
- Why Google is going local and mobile; get your website on Page One within a few short weeks
- What Google+ is all about and why you can’t afford to ignore it
- How to tap into Facebook traffic and find your customers where they play
- Linked In – boring but changing and a rich source of leads for your business
- All about creating a “know, like & trust” relationship with your visitors and customers
- How to automatically follow up and educate your customers about other products they may like
- Leverage, do something once, leverage it across many different platforms to reach new customers
- Outsourcing – it’s easy, cheap and done right, builds your business marketing systems fast
Nicola Cairncross is an author, speaker and self-taught entrepreneur who has been making money online and also marketing real world businesses online since 1995, including a house music label, boutique hotel, vintage cafe, a jazz album and an empty room in Mayfair, not to mention her own “The Money Gym” and “The Business Success Factory” books & mentoring programme.
Published by Cairncross Media Publishing 2014
The Science Of Getting Rich Online
A recent addition to Nicola’s book list is “The Science Of Getting Rich Online”.
This is Nicola’s “passion project” and sprang to life when Nicola realised that her two teens Phoebe & Nelson were very unlikely to read “The Science Of Getting Rich” in its current format.
She also realised that “The Secret” the book manages to hide quite well within it’s archaic language, religion and talk of “formless stuff” was the very thing that most of her mentoring students were missing!
Why did I re-write this classic book “The Science Of Getting Rich” and adapt it for internet entrepreneurs?
After 20 years of making a full time living online, but watching others try and fail, I have been constantly fascinated by what makes the difference between those who make it and those who don’t? Is it the tools or tactics they are using? Are there some secrets that only those in the “Inner Circles” know and don’t share? Is it the kind of traffic they use?
Having read this classic book (original version by Wallace D. Wattles) right at the beginning of my online journey back in 1998, I really didn’t “get it”.
But now, after 20 years, when I read it again I realised all the secrets to online success were in here all the time! However, the archaic nature of the language, examples and references made it impenetrable for the modern online entrepreneur.
So my mission to re-write this old classic and make it easier to read and understand started…