Neil Asher began his career as a chef from which experience he learned hard work, long hours and how to be a grafter. There were also large dollops of fun and Neil immediately got the name of the Summit’s Bad Boy by talking about sex, drugs and rock & roll within the first five minutes of our interview!

He fell in love with Australia when he went to the Sydney Olympics in 2000 from Jersey where it was the off season from his restaurant there, and he came back deciding to sell the restaurant and study psychology and statistics (what a combo!) when he was 27. Eventually this led to online marketing and a whole world of travel and adventure opened up.

Now Neil has a wife, Natasha, who is studying art in Sydney, and two daughters, Isabella, 8, and Charlotte, 3. The girls have friends all over the world as they’ve lived in the UK, the South of France, Amsterdam and USA en route to Sydney and they use Skype to keep those friendships alive.

We talked about the degree to which Neil’s businesses have been easily portable because he has offline real-world businesses too, and he regaled us with tales of transfers which worked and ones which didn’t and why. There’s no such thing as local in Australia was one reason and 50+ people don’t watch webinars was another. But the kids 5-a-day transfers effortlessly around the world as all parents want their children to be able to eat healthily with ease; chocolate-flavoured milkshakes disguising superfoods is the answer.

Neil and Tash have decided that the best way to know a new place is to ….

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