Emma and Carla Papas, a.k.a. The Merrymaker Sisters, are 28 and 25 and they started their business at home in Canberra, Australia, in 2012 while they still had good, secure, high-paying jobs with the government.
Struggling with body-image issues and obsessed by going to the gym and calories and food, they hit upon the idea of giving up all processed food for 4 weeks. It changed their lives and led to them being able to give up their day jobs in mid 2014 and to a business which started by recipe-sharing but is now so much more.
They described to us the achievement of their first 1,000 followers on Instagram (where they now have 64,000) and shared that their secret of building that community is consistency. Their first business income derived from finding sponsors for their blog, products and brands with which their ethos was aligned and which they had fun creating and sharing content to promote. Their previous careers had been in communications so this strategy and source of income appeared obvious and thus came easily to them.
They have created two ebooks and a hard copy book and are moving into physical products with jewellery and stationery in the pipeline. And recently they put their couch and their stand-up desks into a van and moved to the Gold Coast in Queensland.
As a direct result of changing what they eat, how they move and what they think, their lives are joyful and that’s the message they share with their tribe through a 2-level membership site and more recently a podcast. They were cynical about “woo woo” but as soon as they put it into practice they noticed…