04/03/2019 By Nicola Cairncross Leave a Comment

Split Testing 6: The Compounding Effect

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Now, having said that I’m mathematically challenged, one of the things I did learn on the Conversion Rate Experts website is the power of doing this is not a linear power.

It’s a compounding kind of power, so if you’ve got 10 steps in your marketing and sales funnel and you can improve each of those steps by 10%, then you’re not just improving your website performance overall by 100%, you’re actually going to be improving it 1000%.

Now you better test the maths on that one but that’s the gist of what I got from the Conversion Rate Experts site.

You’re actually exponentially improving each step of your sales funnel and so, even if you get a tiny percentage improvement at each stage, you’re going to be improving your final outcome dramatically. That’s got to be worth looking at, surely.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com

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