So the A/B split testing version doesn’t require a second version of the page. You don’t need to make another version of the page.
You literally tell Google Optimizer which is the original version of the page and then you click Create Variation.
And what it does is somehow, the magic of the interwebs, I’ve got no idea how it works, they create a second version of your page from your first version and you can change one of the elements. You can change the headline, for example, and you do that literally by clicking on the element you want to change and then there’s a little drop-down menu that enables you to edit the text.
So that’s the A/B testing. No jiggery-pokery on your website required. That’s the one I’d start with if you’re not very techy.
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