Go and check out Google Optimizer. You can get free account and it enables you to split test various pages on your website without having to change any of those pages. It’s brilliant.
So I’m going to tell you over the next few videos how and why you want to do that, but essentially, if you’ve got say, 10 key pages on your website, that are absolutely crucial for moving a visitor to your site along into your marketing and sale funnel you can now split test the various elements of those pages, for example, the headline.
You can see which headlines generate the best outcome, it’s absolutely fantastic. So the first thing you’ll want to do, is brainstorm the kind of things that you want to test. Now I just, word of warning here, if you’re not getting much traffic, it’s not worth split testing more than one thing on a page.
Is it going to be a picture, pictures have a massive effect on outcome, so that’s the thing to think about first. Draw up the list of key pages and decide what you want to split test on each of them.
My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com