Nicola’s been using Snapchat marketing for business for a while now, alongside other marketing channels but it’s taking a while for other business owners to catch on.

One of her internet marketing mentoring clients Dr Jane Lewis asked me, before she left for Russia “What is the point of snapchat for business owners?”

Nicola reveals her own secret weapon and how that gives her Snapchat marketing “future vision”.

She explains that, if you want to still have any hope of finding customers in 4-7 years time, you have to be able to get in front of that market. The 18 – 25 year olds are just not on email and Facebook.

Some are on Twitter, mainly in America, but not in the UK. But the majority are on Instagram, YouTube and Snapchat.

However, it’s not possible to just switch your long-form content creation to Snapchat, you have to use it in context and in conjunction with your own blog and YouTube.

Nicola also shares some people to follow on Snapchat, who will swiftly give you the insights into how to use Snapchat for business well.

Start building your Snapchat audience NOW so that you have a big enough audience when those 18-25 year olds become your future customers!