Nicola’s been inspired by a book called Simplify: How the Best Businesses in the World Succeed by Richard Koch and Greg Lockwood and explains the opportunity she sees for business owners to simplify their offer to customers either by reducing prices by fifty per cent or creating something which is more beautiful or easier to use. She cites budget airlines, last minute booking apps and websites, Uber and Air B&B as examples. How can keeping it simple make life easier for you and your clients?

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