As a digital marketing consultant with over 22 years experience, I was recently asked to deliver an impromptu Digital Marketing Briefing for the Managing Director of a very successful food production and packaging company in the UK.
The goal was to bring him up to speed with Digital Marketing generally and make him feel more confident in meetings about their digital marketing. They also have a number of consumer-facing brands and are very interested in marketing and growing those lines using social media.
As Robert explained to me, while he knows everything there is to know about his business, he knows next to nothing about Digital Marketing. But he keeps hearing about it. Like many high powered businessmen and women, he doesn’t “do” social media, relying 100% on the telephone to keep in touch. He does have email but it’s mainly dealt with by his Personal Assistant.
However, he’s becoming increasingly aware of how other brands are successfully using social media to grow and he’s observed several of his competitors in his sector establishing new brands and growing them fast!
His marketing team at the business are always asking him for a budget for this and that on social and he’s not sure what they are talking about most of the time. He’s always being approached by Digital Marketing Agencies to pitch for his business and he’s very sure he doesn’t know what they are talking about either! Could I bring him up to speed quickly?
Here’s what I told him and I hope that it will be useful for you if you are a UK based MD or CEO, talking to your marketing team, Digital Marketing Consultants or Agencies.