Judith and Nicola discuss the matters raised by Nicola’s new website and marketing plan. Which URL will she use?

James Schramko advises sticking her NicolaCairncross.com as it is her authority site. She’s going to an SEO meeting to clean up some of the issues she believes may be limiting her traffic to that domain.

She wants the new website to keep the same colours but be lighter and brighter and she’s making some brave decisions about client attraction which she believes is her USP.

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