NicolaCairncross.com

Digital Marketing Consultant & Mentor

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Own It! 223 | Selling Is a Dirty Word

223 – Selling Is a Dirty Word

Bearing in mind what Nicola said last week about her success in selling from the stage giving her cause to think about all the marketing she normally does, Judith brings the focus of the week and it is selling.

How many ways are there to sell besides from the stage? Webinars, sales pages, email campaigns, product launch formulae, selling by appointment face to face, selling by cold calling or cold emailing, selling via relationship-building so that eventually you get to pitch, identifying ideal clients you do want to work with and building up a prospects list.

But eventually you get in front of someone and have to ask for the business. Not many people relish that bit except J&N it seems. How did selling acquire a bad name? Is there any selling without marketing? Own It has discussed marketing a-plenty over the years, but what ways are there to go straight for the sale?

Nicola recommends: Spin Selling by Neil Rackham and Predictable Revenue by Aaron Ross.

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