A member of the Own It! Facebook Group offers this week’s focus:

I’ve begun to notice that the majority of ads that get presented to me on YouTube are people talking all about how crap their life was, how they woke up after watching an ad “just like this one” and now have a life of financial and time freedom and are so happy in x,y, and z with bells on, and if you sign up for the 7 part video series by “mentor”, you too can feel as amazing as I do right now (or words like that…).

So, what I am wanting your opinion on please is what is behind this? Is it simply affiliate marketing where they get paid for each sign up or follow up sale? The one I’ve just watched is for Six Figure Mentors but I have come across other names. What I have also noticed is they all have the same format for the landing page with 3 testimonials saying how great the info is and how it has changed their life. Do they do this for each other? Or am I being a total sceptic who needs to get out more?

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