Judith Morgan tells all about self-publishing a Book with Amazon, something which Nicola has done many times before. She wasn’t sure this was the right platform for her but, in the end, it proved the best place to do print on demand.
In the Show…
Nicola describes her trepidation about her upcoming visit to the UK. And Judith her excitement about launching her first proper book on 1st December by giving away copies to current clients, colleagues, supporters and contributors. And all the tech she managed to do herself using Selz.
Focus of the Week
Judith discovered that she had to increase the price of her book on Amazon by more than 50% in order to make less than half what she does by selling direct. She felt some resistance to using Amazon for all sorts of reasons, not least that she still has to do all the marketing herself, knowing that being on Amazon alone is no guarantee of sales. Why then would anyone self-publish a book with Amazon? The answer is mainly for the reach, and for the ease of download/ delivery for customers all over the world. Judith never reads a real book and is somewhat regretful that she made a promise that she would produce this one in that format because she teaches clients to “sell as you buy” and so this goes against her own principles. That’s only part of the longish Amazon story, to be continued next week.