After last week’s show where the future of the podcast was looking uncertain, today Nicola and Judith discuss their plan for marketing this show and increasing listener numbers a.k.a. downloads, their preferred new metric.
In the Show…
Judith’s hit 1,000 organic Likes on her Facebook Page and she’s got a newer lighter iPad with which she’s thoroughly delighted. Nicola booked her flights for three weeks at home in the UK for Christmas and the New Year and then discovered that where she was intending to stay might not be available to her. Oops!
Focus of the Week
Nicola and Judith had a meeting after last week’s show where the future of Own It! The Podcast looked uncertain. They have brainstormed a series of marketing initiatives which they describe to the listeners in the new focus section of the show. They’ve opened a Facebook Group called Supporters and Sharers to make it easy for listeners who love the show to help it surge forward by sharing the content easily online.