This week’s challenge comes from Philip who owns a cleaning franchise and is somewhat disenchanted with the marketing results he’s achieved so far, for various reasons. What can Nicola and Judith advise to help him spend his online marketing budget more effectively? And what other thoughts do they have which might help him grow his business using marketing?

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In the Show…

Judith did her annual tax return during Hurricane Ophelia, just as the sky was darkening, and Nicola’s enjoying a house guest in the shape of Susanne J, a former client who has become a friend.

Client Challenge of the Week

If you have a real-world business, how can online marketing helping you get more customers? How can you evaluate which marketing is working and which not, and what ideas could Nicola and Judith come up with to increase measurable results? They talk tracking, targeting, brand management and Facebook Pages, amongst other thoughts. Philip has a cleaning franchise and has to work within the constraints of his franchise agreement to some extent. He’s getting good results from SEO and PPC and has the budget to do more and better which, in itself, is relatively rare for podcast listeners and those who send in challenges. He’s not working on a marketing shoestring but he wants real results which convert into paying customers.

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