On Own It! The Podcast 146, Nicola’s guest for the fourth of five shows during Judith’s August holiday is digital nomad Lisa Warner, and she brings today’s testing client challenge to the podcast, all about how to make a success out of an arts marketing website.
In the Show
This week Lisa has been celebrating and remembering her father-in-law at his funeral on Tuesday. He was a vibrant, happy and wonderful man. She explains that she feels incredibly fortunate to have the sort of life where taking a few months off at the end of his life to be with him was easily possible for both her and her husband, Glenn.
Nicola’s had a frightening week with the prospect of a wild boar terrorising her on her walks home from the village in the dark. And she’s excited that her children are coming for a visit.
Client Challenge of the Week
Lisa is trying to help her friend Wendy who has created Rtzee.com, an arts marketplace website. She asks Nicola’s advice for how to make the whole thing work better from a marketing perspective and Nicola prescribes more artists, more arty influencers added to the site for free, and reconsidering the business model from a commission to a fee.
The site needs lots of traffic very quickly and its own YouTube channel too, plus plenty of social media marketing, switching the currency to dollars from pounds and if she’s is running out of time, energy, money and all resources, how about either selling it, or contracting with a marketing partner who will pay her a 10% royalty on sales in perpetuity? Ideas abound.