On Own It! The Podcast 142, we discuss working/paying for traffic to your website, Facebook Page or opt-in. Do you work for it like Judith, or pay for it like Nicola? And does it make a difference if you are selling a digital product -v- a human service?
In the Show…
Judith’s caught up with the book which was the topic of Client Challenge of the week a few weeks back, episode 140, the one about the Australian psychologist and moving from the 1:1 model to the one to many. His book is called Why Clever People Do Dumb Things by Lindsay Spencer-Matthews and the strapline reveals it will lend itself very nicely indeed to a 9-step program so Nicola was bang on the money there.
Judith is remarking upon something which she feels shouldn’t be remarkable but it still is, so much so that it is the subject of her newsletter this week – self-employed fathers who work around their kids’ hours and needs, just like every mother Judith has ever worked with. She’s taking this as a very positive sign of a new wave.
Nicola’s been talking properties with a local friend in Stoupa, setting up Xero with Bean Ninjas’ UK helper and having a go at being direct and honest and operating within her own boundaries, with mixed success. But it’s early days!
Client Challenge of the Week
Nicola introduced this week’s topic with mention of offers that convert but it soon morphed into a discussion about whether we work for traffic and eyeballs on our websites and offers, work such as blogging and social media, or pay for traffic via such things as FB Ads which Nicola favours as she likes to get all of this systemised.
N&J discuss SEO, and the endless round of new offers which can exhaust both content creator and consumer and what to do when offers start off well but then simply stop working. Judith reveals that the lady who does her SEO explained why it has taken up to two years for her work to bring the results Judith sought. Which entrepreneur do we know who has the patience for that? Is it still worth doing nevertheless? Yes! Plan to be around long enough to reap those rewards.