On Own It! The Podcast 140, we discuss; if you are a therapist or a coach where your current business model is hands on or one to one, can you ever turn that into a business where you stop exchanging your time/energy for money, and where your business model becomes one to many instead?
In the show…
Nicola has been called a “closed-minded Satanist” by a visitor to her website and Judith has a mini rant about the bombardment of emails and phone calls after bagging a new domain name at Go Daddy.
Client Challenge of the Week
“The vast majority of clients to our private psychology practice do not want to be identified. People who experience depression, grief, anxiety and relationship issues do not want to be ‘seen’ by others. This makes it difficult to create a community. This limits us a bit. We are trying to leverage our time by somehow going from the ‘one on one’ model of counselling sessions to ‘one to many’ opportunities. We want to find ways to monetize our business through non face-to-face clients in the future to release us from tying our money to our time.”
Nicola and Judith get stuck in!
Nicola recommends Peter Shallard a.k.a. The Shrink for Entrepreneurs, and talks about leveraging a book for paid professional speaking gigs. Judith has a psychotherapist client who describes herself as a syndicated columnist and a talk show host in case that’s the direction this couple want to take.
Judith isn’t sure that coaching or therapy can be leveraged one to many and remains firmly of the view that’s why she went into coaching, to be with clients. Therefore the only route is to leverage what N&J used in The Money Gym to call in the other lanes of the wealth highway to make money and, until that time, keep the practice as the “day job” which provides money to pay bills, create savings and make investments.