On Own It! The Podcast, episode 137, you want to change your business model, but how do you successfully manage client change? What if they don’t like what you are proposing, is it all or nothing? How do you successfully manage the transition in a way which is both professional and loyal to clients who have been loyal to you? Judith and Nicola come up with some useful thoughts and ideas.
In the Show…
Nicola’s been to Chipping Norton to visit Jane, a long-time client, with her Dinner and A Day offer which N is loving delivering to her clients. She’s also just returned from a successful speaking gig in Brisbane and is slowly getting over her jetlag. Judith has enjoyed this week’s heatwave in England, put on a surprise birthday party in the garden for an old friend and been meeting all those new global clients in her diary she’s enthused about in recent weeks.
Client Challenge of the Week
Nicola has a client who is transitioning between business models but struggling to persuade existing clients to see the benefit of moving from working 1-2-1 with her and in person to joining her online membership site. What ideas can J&N can come up with to help her to manage the changes this will inevitably mean for her clients?
Judith thinks it isn’t a matter of either/or, a drop-dead take it or leave it, and proposes instead building up the income from the new to match that from the old, or at least to a place where the client will feel happier being more assertive to existing clients about her plans for change in her business.
Nicola has suggested a more efficient use of her client’s available time when the goal is moving to a more profitable business model, and there is talk of swirling emotions and the client being overwhelmed with delivery, online marketing for her new business and the commitments of being both a wife to a poorly husband and a mum.