On Own It! The Podcast, episode 134, if you were starting out in business right now in 2017 and marketing from scratch, what would you do? That’s today’s Client Challenge of the Week.
In the show…
Nicola has discovered the life-changing qualities of antihistamine, and Judith’s bank holiday weekend was made all the more splendid in the sunshine by three days of free brass band music.
Client Challenge of the Week
If you had a course or an app and/or were starting in mid-2017 to market your business from scratch, what would you do? Nicola has had two clients this week in that situation, including the aforementioned Kate. She recommends a 12 month plan,so you can avoid overwhelm from feeling that you have to do it all, right now, looking at what you are good at, to create and leverage content, starting now with quick wins and low-hanging fruit, list-building and choosing your main social media platform.
Judith doesn’t know. She would need to take a deep breath and consult with her client as Nicola had done. She was certain she would not be recommending what she’d done historically, though it has worked fabulously well, as everything changes all the time and small business owners need to look forward, not back. If she were answering this question for herself, Judith wonders if she would be tempted by a combination of Facebook and Mailchimp, and instead of all the money she’s spent on websites, using that budget on FB Ads instead. This would very much depend on the nature of the business.