On Own It! The Podcast, episode 132, Business advisers advocate absolute clarity about finding your customer avatar. Nicola’s been thinking about all the different sorts of people she can help and wondering about who best to aim her business at. J&N discuss this as today’s Challenge of the Week.
In the Show…
Both Judith and Nicola were without internet last week, though not at the same time. That’s meant a delay in recording this week’s show until Monday 22nd May, and after all these 130+ episodes, they are changing their recording day from Wednesday to Thursday to allow Nicola to go to fortnightly creative writing classes. This means recording two shows this week.
Confusion abounds about writing class which is every two weeks, ditto cribbage classes but they work to a different schedule again though still every other week, and Judith tries to explain her routine for the two Wednesdays each month schedule in one of her coaching groups, unsuccessfully as it turns out.
Nicola’s unexpectedly gone back to Greece after she realised that it takes just as long and costs the same to travel across England. She was recognised on the “school bus” from Kalamata airport back to Stoupa and fell right back in with routine immediately, despite the internet being off and a man with spare parts being required to go up the pole to fix it.
Client Challenge of the Week
Nicola’s noticed that the best results she thinks she’s ever helped clients to achieve was with what she calls specialist consultants. But how to find them, given that so many people call themselves a consultant on Linkedin? And is that her best niche, her customer avatar, or should she take her skills to corporates who do not yet have an online marketing department?