On Own It! The Podcast, episode 131, today’s challenge comes from a potter, making beautiful pottery in a remote part of the UK (via her marketing consultant). Could Nicola and Judith recommend ways to increase her client’s footfall, improve her online pottery marketing (and arts marketing in general) and restore her belief in her own business model?
In The Show…
Judith tells the story of the two potential new clients who got away, both involving business plans in one way or another. Nicola’s been supporting Phoebe in her first personal branding video, and travelling from Shoreham to Sunderland to stay with regular listener and client Irene.
Client Challenge of the Week
This week’s challenge was sent in by a listener who is herself a marketing expert. She wanted to see if Nicola and Judith could see any tricks her client – a potter – is missing in regard to her business model, her online and physical shops, and her digital marketing activity. The girls get into it with relish. If you have similar challenges, please feel free to send them in. Listening to this one you will hear that they can be anonymised so you do not need to feel exposed unless you want to be.