When you think you are taking loads of action but it turns out it’s all going on in your head, how do you pull yourself out of the dark, negative, scarce place and work out what to do next? In this week’s vzine I share what works for me and my Clicks And Leads Academy clients…
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Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned in the Vzine
On the blog
- Feedback Or Criticism?
- Stepping Stones
- Optimism Versus Pessimism
- Looking For Motivation?
- Own It! 203 | Secure Financial Futures for the Self Employed
- Own It! 202 | Own It! 202 | Paula Gardner: Chaos Theory
- Own It! 199 | Law Of Attraction (Part 2)
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Hey, Nicola here, how you doing? I’m delighted to report some positive results from gearing up my marketing efforts again.
I’ve been releasing a series of one-minute videos and within three days of getting those out and disseminating on social media, I have attracted a one year client to Clicks And Leads Academy which is really cool. He said he was just thinking about me and then a video went past and it just reminded him that I could help him and he came and joined up! So welcome back Mark.
The first Vzine has just been edited and crushed down and is ready to go, so we are up to speed with that again. I’m recording next week’s Vzine today so Phoebe’s got plenty of time to work on it.
I’m going to share in the middle section a long conversation I had with a client about all of this and how she is not doing her own marketing because of what’s going on in her head. I hope that will help you like it helped her.
Lets get on with the show, shall we?
There’s a big difference between thinking about something and doing something. I had a long call today – one of the Clicks and Leads Academy video webinar Q & A sessions. And just one person turned up so she got me all to herself for an hour, which I’m sure she was delighted about!
She was having a right old flap because, as she said in her own words, “Nothing’s happening.” So I had a long conversation with her about how nothing happens without you making something happen. And sometimes the thing that you do, directly results in something completely different to what you expected. But that wouldn’t have happened, unless you did something in the first place.
I got her to list out everything she’d done. She’s supposed to be creating a video a week for her ideal customer or client and she knows exactly who that ideal customer or client is because she’s got a few of them already. So she wants to attract more people like that.
She’s analysed what their problems and pain and passions and purpose are and she’s got a list of topics ready to go. But for some reason, she keeps overthinking things.
Looking back, she was able to see that she’d only produced one video a month and two of those were not directed at her ideal clients.
So we had a long conversation about that and I said I was trying to help her to put processes, simple processes, in place to get her through producing a video a week, at least.
And I said, you know, the thing is batching is so good. I’m doing these daily videos at the moment and I find it so much easier if I record seven at a time. And I do the thumbnails for seven at a time. And then I get the captions done for seven at a time. And then I upload seven at a time to YouTube. And get the transcriptions done from Rev.com. And then I can go off and I can delegate the sharing of them on social media to someone else.
In fact, I can delegate quite a lot of that to someone else. So that’s the key, is having a simple batching process, where you do the same activity over and over again seven times. And that gets you into the flow of that activity and you get quicker doing it like that.
And then think – who can I delegate this to? Who can I hire who’s perhaps from the Philippines, or from America, or from England who is looking for work and who would be happy to do this work for you? Because really ideally, the idea is that you only ever do the stuff that only you can do. And that frees up a lot of your time.
As I said to this client today, you should either be delivering to your high-end clients – she’s a branding expert – or marketing to your high-end clients. Those are the only two activities you should be doing yourself. And of those, you should only be doing the things that only you can do and delegating the rest which will enable you to do more high end marketing yourself.
So, lets recap.
If nothing’s happening, it’s because you’re not doing anything to make it happen. So why don’t you just write up on your wall behind your computer,
“Nothing’s happening? What can I do to make something happen?”
And it doesn’t matter what you do, as long as you take positive action. That’s the thing, that’s the key. Because that gets the ripple in the pond effect. I think of it as like throwing a pebble in a pond and it gets the ripple in the pond effect working. You don’t know where those ripples are going to come back. You don’t know where they’re going to go, but something will happen. Because you’ve changed the energy around yourself and your business.
So, I think that pretty much sums it up. Realise that if it is to be, it is up to me. Realise if nothing’s happening it’s because you’re not making anything happen. Realise that batching is a really good way to do lots of high level activities all at once. And you get in the flow, so that makes it easier for your brain and you get faster, practically speaking.
As I said in the first section, you might want to try meditation as well because on top of all that practical stuff, that action orientated stuff, the doing stuff, you also need to be thinking about being.
Who do I need to be to make my business more successful?
And I’m pretty sure that a lot of business leaders nowadays, take time out for themselves and recharge their batteries by meditating. I know a lot of the people that I follow do, and now I do it myself too. It’s really great, it just makes you feel better.
So because I’m a bit ahead of myself this week, there’s not a new blog post to tell you about. So I thought I’d just let you know about a couple of the blog posts that you missed while I was away and there was no Vzine.
We revisited on Own It The Podcast. The Law of Attraction, so Part Two, and this is where Judith explains to me exactly what the law of attraction really is about as opposed to what I thought it was about.
And we discuss how science is catching up with the beliefs of people like Wallace D. Wattles and Napoleon Hill and what it means for everyone else, what it means for entrepreneurs and what it means for how your daily practices can be improved to give out better vibrational energy and to attract the things you want into your life.
I was a real sceptic at the beginning of this, but as the years have gone by, I’ve seen it with my own eyes. I’ve experienced it myself.
Basically, the energy you give out, is what you attract back. And there’s a bit a delay, because as my friend Andy says quite eloquently, “Shit travels at the speed of shit, which is exceedingly slowly.”
So his point is that you have to be giving off a good vibrational energy for a little while. Not as long as you think, it’s not months, it’s not even weeks, it can be days. And if you give off the right vibrational energy for a few days or a week or so, then good stuff will start to show up in your life.
But all the time you’re working from a place of scarcity and fear and negativity, that’s the kind of things you’ll be attracting to you. So I do believe this 100 percent nowadays. And just a few practical experiments can help you prove it to yourself too.
I like Vishen Lakhiani’s Six Phase Meditation.
He’s the guy who started Mind Valley, so he knows what he’s talking about when it comes to keeping control of your mind. So go and check that out, it’s on YouTube and also you can download the Mind Valley app. And you can get the Six Phase Meditation for free.
I started listening to it when I was feeling very anxious about something a little while ago and it really helped me. And I notice that whenever I do it regularly, I must be giving off better vibrations because I attract nice stuff into my life. Nice people, nice things and new clients every time. So give it a go, give it a try. Give the Six Phase Meditation a try and I’ll love to hear, do tell me in the comments if you’ve given it a go and it’s worked for you or if it’s made any difference at all.
See ya later.
Creative Direction & Video Editing
Phoebe Soremekun
Intro Music
Pool Cosby
Incidental Music
[No Copyright Music] Chill Lofi Hip-Hop Beat FREE (Copyright Free) Music ♫ By: LAKEY INSPIRED #lofi
[No Copyright Music] Blushes – Chill LoFi Hip-Hop Beat FREE (Copyright Free) Music By: Dj Quads
Chill Lo Fi Hip Hop Midnight Bounce Lakey Inspired Relaxing Copyright Free lofi Hip hop Music
Drone footage of The Mani
Georgios Ser-Aouas
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