Nothing To Sell Online?

Today Nicola is playing with her new drone and also talking about how to get started with an online business even if you don’t have anything to sell yet.

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Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week’s Vzine…

One of the first questions I get asked by people who are just getting started online is what do I sell?

If you don’t have an actual product that you’ve created or invented or something that you love to make, then you can feel a little bit overwhelmed with the choice of things that you can do to make money online.

You’ve got to have something to sell. That’s one of the basic things, and it’s actually one of the things that I come across most often people don’t have.

If you don’t have something to sell yourself, what are the kind of things that you can sell?

Well, it’s going to be a product, a service, or an information product. One of the three, really. If you’ve got an expertise or a service yourself, then that’s the first thing you can sell online.

It’s amazing how many people we meet, even here in Greece, you know. They’re out here. They’d quite like to get a little job, and they are thinking in terms of minimum wage kind of jobs, which actually the market for that is saturated. There’s so many people here looking for work, and will work cheap.

I always start by asking them what do they do before? What do they do at home? Often, you find that people have got an expertise that could be outsourced. They could actually position themselves as an outsource person.

For example, we met someone in a local taverna the other day who’s got fantastic accountancy skills. I know that there are accountancy firms out there who work completely remotely who are looking for skilled people to do accounts for their clients around the world. They hire in the UK because the people there know about the UK account system. They hire in the US and Australia, because they know that the people there know about those account systems.

You might have some expertise or a specialty or something you’ve done that other people … something that you’ve experienced.