Nicola Cairncross is launching a brand new business AND trying three new things in this issue of the Vzine, while talking about the whole concept of New Year’s resolutions. Should you make them, is it already too late by 2nd of January and what’s the one thing you must NEVER do?
Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned In The Vzine
On the blog
- Looking Backwards, Looking Forwards
- What Worked?
- What Didn’t Work?
- What Did You Learn?
- What Will You Do Differently?
- What Do You Really, Really Want?
- That, Or Something Better!
- Own It! 208 | Thoughts On Friendship
- Vzine 81 | 5 Little Questions
- Vzine 80 | Zapping Tolerations (Revisited)
Prefer to read?
Welcome to this weeks Vzine, in today’s show I’m going to be trying something completely different, in fact I’m trying two things that are completely different.
One is using Phoebe’s ring light which I’ve just realised is not centred but it seems to be giving off a good enough light to be working with. I’m trying to decide whether I should buy one for myself basically because it does get a bit murky at home in Greece.
And the other thing I’m doing differently this week, is the middle section is comprised of a Facebook Live because I’m testing some theories.
Frank Kern says that if you go live every day, you get more and more engagement each day and you get more views after you stop, after, you know, you close off the Live.
Social Media Examiner say they don’t seem to get any views after they close off their Lives. They get great engagement and great view counts while they’re Live on Facebook but then it doesn’t seem to continue.
Now both of them then upload to YouTube, which I obviously do anyway, and so you know, you can leave residual stuff. The only problem with the Facebook Live which you’ll see, is I’m recording this with my nice little camera which gives a fantastic good recording quality, the sound’s good too, and if you’ve got a good light then you’re laughing.
But the Facebook Live is not such great quality, even though I’m using the ring light, because it’s filming on my laptop and I couldn’t work out how to force it to use the camera instead of the laptop, so you’ll see that the image quality isn’t so good. What I intend to do, is carry on using the camera for the Vzine and just go Live with Facebook every day.
I’m also using a new bit of software called BeLive.TV which I found really easy to use, after I forced it to connect to Facebook the first time. It took a bit of a while to work out how to do that. But I suspect it was user error.
We’ll see how we go with the Facebook Live middle section. Do come and join me over on my page – Facebook.com/NicolaCairncrossUK – if you want to come and see any of the live videos over there.
Let’s crack on with the show…
Hey, okay, so here we are live and it’s the first time I’ve used this bit of kit so be patient with me. I’m going to be talking about New Year’s Eve, New Year’s resolutions and all that good stuff.
Did you make any New Year’s resolutions? Did you resolve to change your life? Is it already too late? Have you already missed the boat or feel like there is no point in doing it now? Or perhaps you decided you were going to do something on the 1st of January and you haven’t done it.
There are a number of people I know who said about a week and a half ago that they would start on the 1st of January and I thought, why don’t you just start now?
You know, if you’re that keen to do something, why wait until a certain date?
I know psychologically it feels tidier but also I feel that it’s showing that you have a lack of commitment and that you don’t really believe that you’re going to do it yourself.
So what I want to do is talk to you about some of the things I did to get myself ready for the new year. But to be honest, New Year’s Day was no different to any other day because I love what I do, I work a little bit every day and some days I don’t work at all, some days I work more, so I don’t feel I need to make New Year’s resolutions to make me do stuff.
And actually this year, I was really fired up because I’ve just launched a new software orientated website which is aimed at the writers’ community.
I’m a new aspiring writer myself. For the last year I’ve been a member of a writing group and I realised that there was a severe lack of amenities for writers. Although there’s lots of information about how to be a successful writer, there was only one website where you could go and put your writing up and get peer group critique from other writers but it’s been abandoned pretty much since 2014.
So I decided to make a newer better version, keep it free for writers and fund it entirely through Patreon.com donations and also perhaps some affiliate income.
My developer took no time at all to make it – it’s at WritingClubWorld.com if you’re interested – and all over Christmas I’ve been seeing new writer registrations pinging in, so that’s been very exciting. It’s really kept me fired up over the holidays and ready to get back to work as soon as the festivities were over.
I think that’s sort of a clue in itself isn’t it?
I think you’ve got to be working on something you’re interested in and passionate about and I didn’t wait until New Year. I could have said to myself, Oh well it’s all done now, let’s launch it in the New Year. But no, I wanted to get it up and out there.
And the whole point about software is you get the first version up and you start to iterate based on users feedback and I’ve been getting two to ten people registering a day. People are spreading the word. I have been running some Facebook ads over Christmas and it’s growing fast and I’m really excited so, you know, I didn’t want to wait until after Christmas. I couldn’t bear to wait until after Christmas.
And I believe if you’ve got a new project, you shouldn’t have been able to bear to wait until the 1st of January.
So if you made a resolution in January and you haven’t done anything about it, I think you’d better just cross that one off the list and try and find something you’re a bit more enthusiastic and passionate about, okay?
Because that’s half the battle.
What else do I want to say? Okay, so there’s lots of people going on about New Years resolutions and how you should change things. And then there’s lots of people talking about how it’s pointless and there’s no point doing that, and I say it’s never too late.
So having just told you it’s already too late if you haven’t done it now, when you said you were going to start on the 1st of January, I’d like to sort of contradict myself and say actually it’s never too late.
Because if you wake up in the morning and you’ve got an idea for a business, or you’ve got an idea for a way you’d like to change your life or make your life better, then I think very much that you should go for it and don’t wait for an arbitrary date.
Just start. Just start, you know, and don’t be scared that it won’t be perfect.
Because my version 1.0 of WritingClubWorld.com wasn’t perfect and I knew it wasn’t going to be perfect but we’re on 1.3 already as we’ve had a couple of iterations over the Christmas and New Year period and it’s getting better all the time.
I’m really very pleased with it now. I’ve got a fabulous developer who gave me an initial quote for the job and now he’s giving me mini quotes for each little wish list I come up with.
So what’s on the blog this week?
We don’t have a podcast for you because we took a couple of weeks off over Christmas from Own It! but we do have a Vzine for you and it shares the five little questions that I ask myself every year and I go through those in the middle section of last week’s Vzine which is episode 81 so go and check that out.
I’m doing business tips on mindset, marketing and money, so every single day there is a new item on the blog in one of those topic categories and I hope you enjoy them, do let me know what you think.
Oh yes, on the last Own It! we did share, which you may not have seen, was when Judith and I uncharacteristically for us, start talking about friendship.
What that means to us and the challenges we have with it. Who we let into our friendship group and who we’re a little bit wary of and how we tell whether someone is a real friend or whether they want something from us. Which unfortunately in business, when you’ve got a bit of a profile, does tend to happen.
So we discuss it and we also reveal the true nature of our friendship. So if you’re at all curious about how Judith and I really get on behind the scenes, this will be an interesting episode for you. Episode 208, OwnItThePodcast.com.
Enjoy it all and I’ll see you next week.
Creative Direction & Video Editing
[No Copyright Music] Chill Lofi Hip Hop Instrumental (Copyright Free) Music – Holding On
Chill Motivational Lo-Fi Hip-Hop Instrumental – The Process // No Copyright Music
[No Copyright Music] Chill Lofi Hip Hop Instrumental (Copyright Free) Music – Days Like These
Drone footage of The Mani
Drone Footage of Shoreham by Sea
Scott Wright Photography
Check out more videos on my YouTube channel