Another lively week – which has flown by – as I gear up for my webinar with Professor Colin Turner tomorrow lunchtime – there’s still time to register and then listen to the recording here – and if you attend live, you will find out how to get a free copy of the book “Swimming With Pirahna Makes You Hungry” that contained a drawing that changed my life back in 1998. Colin has been an absolute joy to work with, focused, professional and very down to earth. I can’t wait to interview him!
My second book “3 Secrets Of Business Success” has gone off to a professional editor, as it’s around 60,000 words and it needs to be more like 45,000 and I’m at the stage where, if I start to try and edit, I’m adding more stuff IN but not taking anything OUT. I’m excited about that, as it’s someone who knows me very well, having been a Money Gym client for years, and I know she’ll understand what I was trying to say, when it gets a bit confusing – I’m looking forward to a much improved and succinct version coming back.
On the book input rather than output front, I’ve been reading “Influence” by Robert B Cialdini which is, as everyone says, brilliant. I’m only just a few chapters in, so will review it later, and next up will be “Good To Great” by Jim Collins, while I wait for a book to arrive that Rich Schefren especially recommended for me on a recent mentoring call.
I’ve been talking to some potential “All Done For You” clients this week, where we become someone’s marketing department and just do it all for them, having agreed on strategy for the year, and at monthly strategy sessions. One of whom particularly would really be very lively and fun to work with, so fingers crossed on that one. I’m really enjoying the “consultative selling” process because it doesn’t feel anything like selling. I just give as much value as I can for an hour, following a rough outline of how the call should go and at the end the potential customer knows whether they want to work with me and we both know whether they are very likely to get their guaranteed 100% plus return on investment.
Many of the potential clients have often watched the 6 x Free “Business Success” Videos as well, so they know that I know my stuff, and they have, of course, been to the site, signed up, downloaded things, read the ezine….so they know the marketing principles I follow, and would apply for their business, work too because otherwise they wouldn’t be on the phone!
However, a rather large opportunity has come up with a US based marketer which seems to have my name written all over it, as have two interesting opportunities in Brighton. I’m keeping all my options open as, now the book is done and nearly dusted, I have a lot more time on my hands and am seeking interesting projects.
As part of my getting out and about policy, before the Colin Turner interview tomorrow, I’m up at the crack of dawn to go to my old school, Durrington High School which I notice from the website is now a Business & Enterprise specialty school. Well, all I can say is that I wished it had been when I was there!
The event is a Worthing & Adur Chamber networking breakfast, presumably prepared by the pupils. It’s all to do with the Youth Chamber which the formidable Tina Tilley is very keen on and has been working very hard to get going.
Last week I interviewed my first Chamber Member, Michael Dove of Dove Consulting, for the Chamber Podcast and it went very well. Micheal was in corporate life before going freelance a few years ago, and it’s fascinating to hear about the matter of fact way he went about becoming a success.
Then, this weekend, I’ve set my sights on mastering a new bit of software – which will enable me to run webinars as if they are live each time. It’s a bit of a steep learning curve but I like a challenge.
But before that challenge, is the one of putting my daughter Phoebe’s hair up for her Prom tomorrow night, so that it has at least a slim to middling chance of staying up for the whole evening. She’s got a lot of hair as you can see and she is very excited about the whole event. She’s been reminding me on Facebook about not forgetting the eyelash glue and other such essentials – well, it is a big evening for her!
I don’t remember having anything like a Prom when I left school in the late 70’s (gasp!), the best we got was an end of school disco, but oh! The tunes! Gil Scott Heron was a particular favourite of the time and I’ll leave you with the video – which is STILL awesome.