Should you be doing the minimum or the maximum in marketing your business? I do an awful lot of stuff that’s unquantifiable, so I can’t definitely tell whether it’s working or not.

So every time I say to my sister, Sarah, let’s do this and let’s do that, she says to me, “Are you absolutely sure?” So I have to try and work out what effect, what I’m doing is having.

And the more quantifiable it is the better.

Since we started putting a call to action in these videos, not just to visit my website but to download my free book, How to Market Any Business Online, I’ve noticed an uptick in opt-ins on the book. So that is a quantifiable result.

Think about the marketing you’re doing and think about how you could quantify the results of that marketing.

Now, I’ve just got to wait and see if any of those people turn into customers. Because it’s not just about the initial opt-in, it’s about the actions those people take later.