Another reason to think about hiring a mentor-coach is that you don’t know what you don’t know. One of my clients said this to me recently, she said she had no idea, until she started working with me, what she didn’t know.

And that is the problem, isn’t it?

Because if you don’t know what you don’t know, you don’t know what’s coming up and what might trip you up.

So the idea of hiring someone who’s done what you want to do, in the past, is that they will know the pitfalls, they’ll know the quagmires, they’ll know the tricky bits, they’ll be able to save you an awful lot of time because you won’t have to make your own mistakes.

The idea is to get you further, faster with less of the setbacks along the way.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com