Lots of people think about hiring a mentor but then they draw back because of the financial investment.

You’ve got to remember that most mentors have invested heavily in their own education. I know that I’ve spent many, tens of thousands of pounds in my own personal growth, in my own personal development, in my own skills development and in learning how to do the things that I’m going to be teaching my students.

I always like to try and learn at least the basics on any particular skill. So for example, I’m quite competent in Facebook ads, quite competent in Google ads. I know how to put a website together. I know how to do split testing. I know my way around the back of Google Analytics. But I don’t profess to be an expert in any of those things.

I’ve invested in my education but I also know where to go to get real experts on the case. Because part of continuing education means that you get to meet some really cool people.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com