We’re following the story of Megan, a specialist, coach, consultant and trainer.

She’s got a website, she’s got a book, she’s got a fantastic track record, she’s got a specialist subject, but she’s not got any leads, she’s not got any visitors to her website. She’s tried working with one of the big name programmes out there, but it didn’t seem to suit the way she likes to work. What can she do?

Just recently, she started following a very down to earth character on Facebook who puts out daily videos about how you can market yourself better online, she goes over to this person’s website, and she signs up for a webinar called Be Everywhere Online.

She’s a little bit nervous about that whole idea because she does realise it’ll be pushing herself out of her comfort zone.

While she’s still got some savings tucked away, it’s not going to last forever, and she’s getting a little bit concerned. So she needs to be able to take action quickly. She likes what she sees on the webinar. She signs up for a monthly membership, and she gets started with the Be Everywhere Online programme.

One of the first things she does is distil a wisdom and a knowledge and all of her experience down like she has with her book, and she turns it into 12 core topics that her ideal customer or client cares about. Then she starts to make little videos, talking straight to camera just like this.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com