Welcome back. This week, I’m telling you the story of Megan who’s a specialist, consultant, trainer and now an author. She’s just written her first business book and launched it on Amazon.
Traditionally, Megan’s travelled up and down the country delivering training in workshop rooms in hotels, and she’s also got a load of work from a big training and coaching company as an associate, but she’s noticed that that kind of work’s starting to dry up now.
She’s not getting as many referrals from her corporate clients, and she’s not getting as much work from the big company she works for as an associate.
She’s just launched her brand new book on Amazon with great hope and excitement, but unfortunately, nothing’s happened really. A few people have bought it, but not many.
She starts to think, what on Earth am I going to do? She’s not getting any younger. She’s not getting any keener on those early morning train journeys. She’s suddenly realised that she’s been so busy delivering that she hasn’t actually worked on building her business.
She doesn’t have a mailing list. Her website doesn’t get any traffic. Her book’s not selling any copies, and she’s not making any more money than she used to. In fact, she’s making less, and she’s getting a little bit worried about her old age. Suddenly, she gets a phone call. It’s one of her parents, and they’ve had a stroke, and now, she’s expected to help with that, as well.
One of her children’s in their teens and still wants driving around, and one of her children’s off to college.
While she’s got a little bit of slack in her spare time, it’s now being taken up by her elderly parent and their needs. Everybody seems to be pulling her in different directions. I’ll tell you what happens to her tomorrow.
My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com