Hi there, it’s Nicola here and in the next series of seven videos, I want to tell you a story about a lady called Megan.
Megan is a trainer and a consultant. She has been working in a specialist field for over 20 years now. And she’s always enjoyed going out to stay in hotels and set up workshops and have amazing people in her workshops that she can actually help and she sees a transformation in them.
But the problem is, Megan is getting older. She doesn’t enjoy going to the hotels so much. She doesn’t enjoy the very early morning train journeys. The other thing Megan does, she’s an associate for a big training and coaching company and she’s always been one of their top associates. She’s always got lots of work from them.
The problem is that the work’s starting to dry up from that company as well. She no longer gets booked out, as often as she did. And she suspects that it’s something to do with the fact that perhaps she’s a little bit more expensive than some of the younger people coming up behind her.
She decides to write a book. She decides to capture everything she knows, everything she’s taught, everything she knows that makes a transformational difference to her clients. And she spends a whole year doing it.
She signs up for one of those courses, how to get your book on Amazon and she sets a launch date. She gets the cover designed, she gets a few people to review it, and write nice things about it. And she’s full of confidence and hope. And launch day comes, and she puts the book onto Amazon and oh, nothing happens.
So she sends an email out to all her friends and family, and asks them to go and review her book and they do, and still nothing happens. I’ll tell you what happens next, tomorrow.
My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com