Do you have millennials as children? I’ve been here for the last couple of weeks and I’ve been watching what my two do.
They hardly interact with email at all.
Which is a terrifying prospect for those of us who rely on email marketing. So I’m very much committed to mastering chatbots and AI and Messenger and how to market ethically through those channels without bombarding people with messages.
I’m even getting fed up with the mid-roll ads on Facebook videos now. So I really don’t want to annoy my potential future customers. But there’s got to be a way forward with reaching this millennial generation.
Because in about three to five years, they’re going to be the main bulk of your customer base. You need to be able to talk to them in a way that doesn’t annoy them and that gets your business in front of that massive consumer base.