Leveraging Intellectual Property

One of the best ways to create passive income is to create something of value that you can leverage again and again. Nicola is uploading the audio version of her book “The Money Gym” to Audible and is excited to get started on the promotion for that.

Working with the publisher of the print version, Nicola’s planning a marketing campaign where anyone buying the book for 99p and writing / screenshotting a review, will get a free copy of the audiobook. She’s planning a series of “Ask Me Anything” Facebook Lives to promote this offer. She’s also in talks with someone who wants to “white-label” her “Be Everywhere Online” marketing course for their audience, where Nicola delivers it once then they pay her an amount per future user in a “buyout” agreement. What could you create that you could make money from over and over again?

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Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

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Hi it’s Nicola here, and it’s a glorious 30 degrees-something in Greece today. I’m off down the beach any minute, which is why I have my sunglasses on. It’s going to be sunny all day, all weekend, something like 37 degrees; looking forward to it.

First swim in the sea, perhaps it might be hot enough for that. Yeah, it’s been a great week here at Cairncross Towers, I have had a meeting with someone who I met in Las Vegas, we had a zoom meeting with his ops director this week.

Basically, what he wants to do is licence the right to use my material inside his membership site. He’s got three thousand therapists who haven’t got a clue how to market themselves online, and he thinks that my “Be Everywhere Online” programme will be fantastic.

Now, that really is a great result for me because he wants me to go in, deliver it, create it all again in his membership area, and then I get paid a royalty for everyone who actually goes through the programme, which is great fun. They get to create a new source of income without having to do the actual work, I get another source of income from something I’ve already done most of the work on, and that is really very cool indeed.

So, I’m very excited about that. Intellectual property is a marvellous thing. I want to talk a bit more about that in the middle section, so lets go straight on over there, shall we?

I have spent all of this week getting my Money Gym book onto Audible. This involved me reading it out, which I had done several years ago, actually, but I had to go through and edit it all to make sure that all the “ums” and the “ahhs” and the “oh my gods” when I made a mistake were all edited out, because obviously you want the best quality product you can put onto Audible, because people will be paying a significant sum of money.

But, yeah, I’m looking forward to that. I have always given away the audio in the past, but I think getting it onto Audible will open up a whole new market, and it’s been a bit of a slog, but the best thing of all is, it’s my intellectual property, I wrote the book, and I’ve got several books more that I can also get onto Audible now.

Now I know the process, it’s actually very easy indeed, and it’s giving my intellectual property another run for it’s money, if you like, and the best thing about that is that I’m going to be able to use it for a promotion for the whole My Gym book concept, because when Audible’s ready, I can then do something to promote the Amazon book, and I can get my publishers to drop the cost of the Amazon book down to 99p for a limited time.

Then I can do, say, a week-long promotion, and if anyone goes along and buys the book on Amazon for 99p, and then gives it a review, I can then send them a discount voucher to get them to be able to get a free copy of Audible, which will be really exciting. So, it’s going to breathe a whole new lease of life into a book that’s got really solid content and really is one of my flagship products, if you like.

Now, it’s a little bit away from the whole concept of internet marketing, but, in the book, there is one chapter called “Profit from your Passion”, and “Profit from your Passion” is all about how to make money online from something you know about, are an expert in, or are passionate about.

So, it sort of leads on quite nicely, that chapter, to people coming along and joining Clicks and Leads Academy.

Now, also, in my Clinks and Leads Academy membership, I have all of the Money Gym content from when we used to just run that as a standalone business. So, people can actually access all the wealth creation stuff inside Clinks and Leads Academy as well.

So, while I’m doing the week-long promotion for the book and the audio, I’ll probably set up some access to the Money Gym wealth creation materials within my membership site, as well. So, it’ll be like a little enclave within the entire thing.

So, I’m looking forward to that. It’s going to take ten to fourteen days for the audible book to go live, so as soon as it is I’m going to be announcing an “Ask me anything” session on Facebook Live. So, I’ll probably go live every day, talking a little bit about one of the chapters from the Money Gym and telling people how they can get their Audible copy free by writing a review on Amazon and sending me a screenshot.

I’m also going to be updating the book, I’m going to be writing the missing chapter, which is going to be updating the book specifically about how you can use little bits of money that you can save and scrimp and whatever, to buy cryptocurrency, specifically Bitcoin.

Bitcoin has done me proud in the last few months; it’s doubled in value. While nobody knows where it’s going to go from here, over the next ten years, I fully anticipate that my five to ten grand’s worth of crypto, which I’ve bought in bits and pieces, you don’t have to buy a whole one at once, is going to make me a very secure old lady indeed.

Looking forward to sharing that with people as well, so keep an eye out for the “Ask me anything” announcement, and if you’ve got any questions, just put them in the comments underneath, and I’ll include them in the “Ask me anything” session.

Okay, so what’s on the blog and podcast this week?

On the blog, is my last vzine, episode 100 where I am talking about being simultaneously inspired and overwhelmed as I come back from Vegas and attempt to make sense of all the opportunities and contacts I made there, so go and check that out at NicolaCairncross.com/blog.

On the podcast, on episode 229, we’re talking about whether relationships help or hinder business women, particularly, and we get quite deep and dirty into the politics of it all, because it was inspired by an article by a journalist called Caitlin Moran, on The Times’ website, where she said that basically, women are still doing more than 50% of their share at home, and they take much more of their share of the organising child care and organising all the family stuff.

Basically, we’re saying, “Is that fair? “How can we sort that out? How can we make that not “happen so much so that women have got an equal opportunity “to build a business and or a career?”. Lots of controversy on that one, and if you want to come along and join our Facebook group for “Own It!”, we have a private Facebook group, just search “Own It the Podcast” and you’ll find it.

And then you can get stuck into the discussion over there. Well, that’s it for this week, I will see you next week as always, and do let me know if you want me to include your question in the “Ask me anything” session that’s coming up soon. So, just put a comment underneath, let me know what your question is and I’ll collate them all and answer them all on the Facebook live “Ask me anything” that’s coming in the next couple of weeks.

Speak to you soon, bye.

Creative Direction & Video Editing
Phoebe Soremekun

Intro Music
Pool Cosby

Incidental Music
[No Copyright Music] Chill Lofi Hip Hop Instrumental (Copyright Free) Music – Watching The Clouds
Chill Motivational Lo-Fi Hip-Hop Instrumental – The Process // No Copyright Music

Drone footage of The Mani
Georgios Ser-Aouas

Drone Footage of Shoreham by Sea
Scott Wright Photography

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