Grownups don’t like learning things; it makes them uncomfortable. They’ve usually got to the place in their lives where they know how to do something.

I didn’t know how to write at all, so I had to go looking for structure, and I had to go looking for people that I could emulate. And it’s no good saying to me, “Read alone a good science fiction “and work out what they’re doing,” because I’m just not analytical like that.

I’m happy to read a load of good science fiction but there’s no way I’m going to sit down and analyse it. So I went looking for someone who could tell me how a good story is structured. In the same way, there are certain things that a good online business has to have.

And that’s good news, ’cause it means that you can work out what you need to make your business work online and then you can go looking for the component parts, and I can help you with that.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com